Apr 11 2011
iPhone advertising can help Optimise your Campaigns for ROI
Current app users spend approximately sixty-seconds on advertising links every day. Those sixty-seconds could be the difference between your products being the next big thing or having it shatter like a house attacked by Angry Birds.
Reaching your target demographic and keeping them engaged is now easier with the new iAd. Applicable for all units operating on the OS4 platform; this includes, the iPhone, iPad and the like. For example; say you need to target 35-40 year old women who are single and living in the New York Metropolitan area. With mobile advertising you can siphon down the devices your targeting and ensure your advertising will be featured directly to these people.
In addition, with the OS4 platform, users can email their friends about this fabulous new opportunity, or, add a date about an event to their calendar, and even find the nearest retail location to use the barcode or coupon within your advertisement – all of this, without leaving the application they were using. Sounds ideal!
In order to do this advertisers need to create iAd’s that appeal to their target audience and are intriguing enough to urge users to take the click a step father. For example, when playing Words with Friends, people may not be especially interested in saving on their car insurance. However, if that same car insurance iAd popped up while using GasFinder or an app like Car and Driver; you may find yourself with a more viable target audience. Your message will be effective if you understand your audience and their daily routines.
Now, with the technical advances advertisers can also track specifics such as clicks, the click-through-rate and average time spent on your advertisement. This new application data is a highlight of highlight of iPhone advertising and can help you optimise your campaigns for ROI.
iPhone and iPad advertising is an extremely viable outlet and a useful tool if you take the time to think outside of the box and realize exactly what your audience expects out of your message. You do need to think creatively, so getting on board now and experimenting whilst this is still seen as an emerging method would be a strong strategic approach. Mobile internet is set to overtake desktop internet in 2013, when this happens those companies which rely on Google and the like to drive their traffic need to be ready an optimised to appeal to the mobile viewers – are you ready?
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