Forkids Business Guidelines

Social media and mobile marketing are next big sectors for interactive advertising.

1. Interactive marketing will near $ 55 billion and represent 21 percent of all marketing dollars spent in 2014 as advertisers shift money away from traditional half to search marketing, display advertising, e-mail marketing, social media and mobile promotions, according to a recent study.
2. Given this, traditional ad agencies must include interactive marketing for mere survival. “We’ve hint-en before that agencies that can not transition from pushing messages out to nurturing customer connections are not long for this world. Agency readers, heed our warning. Services firms that lack data management, analytics, listening, social media execution , and strategy expertise will dry up, “the report warns
3. Search marketing continues to do well, in both adoption, today 80 percent of marketers use it, and money spent. “Search marketing accounts for 59 percent of the overall interactive walk. We project spend on paid listings, which includes paid inclusion, and search engine optimization (SEO) to grow at a CAGR of 15 percent, to $ 31 billion by 2014,” according to the report.
4. E-mail marketing continues to grow, with an 11 percent CAGR over the next five years, due to the “green” market campaigns to being in vogue and increased integration with social media sites.

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There are five basic points to measure advertising on the Internet:

1.Visitor.
2.Visit.
3.Page views.
4.Ad seen.
5.Click.

1 . A visitor is someone who visits or going to a website. The value of a visitor increases for the advertiser when you get to gather information about him (name, age, zip code, frequency of visits, etc …).

2 . A visit is the act of a visitor requests pages from the same site for approximately 30 minutes. Thus, if while reviewing a site, the connection for 45 minutes, your next web page you requested it will be told, probably as another visit. The time limit of one visit becomes increasingly important when the content is close to real time. For example, I often visit the NASDAQ website, twice within one hour to check for updates on the market. Therefore, NASDAQ must have a time limit set to visit more National Geographic, for example. The notion of evidence against the views of repeat visits is related to the time limitations of access. When you visit a site, you are trying, therefore, is a trial visit. Each subsequent visit is a visit repeatedly. Different advertisers place different values on repeat visitors due to the assumption that people are burning with the banners. If a visitor does not act on a banner after four visits, and it will not ever. Continue Reading »

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