Nov 22 2008
The Reasons Why Your Customers Not Buying On Your Website
You may have an excellent product or service they sell and use in advertising brochures, business cards and links from related pages and even a small yellow pages advertising, and yet despite all this, does not sell, or better Nobody buys. What could be wrong? There are many reasons why your customers can not enter your website, there are 7 key reasons discussed below.
1. Difficult to buy
In the era of “fast food” and internet connections growing fast, people want immediate gratification. If your sales process presents confusion or is very long, not sold anything to Iran and its clients elsewhere:
a) Do you offer multiple payment options?
b) Is it easy to navigate? Are your pages down quickly? Customers are in 20 seconds if you do not find what they need.
c) Customer service is good? Can I have your customer access to a sales representative to advise him? Do you provide enough information about your products?
2. Customers do not need or want what you offer.
This is important because customers typically want to buy but to show how their products. Their job is to convince. Far from describing the product it is important to focus the issue of benefits (saving time, money, etc.) Try to show them saying things like: “Imagine … you do not like … how would you feel if now .. .. ”
3. Customers will never understand what sells.
If your product is relatively new it may be better to sell the concept rather than the product. Consider putting some form of assistance as a virtual chat or phone. Virtual assistance industry is developing in United States according to Mitsubishi Research (Sep, 2000). Many people would love the chance to receive help when it comes to online shopping.
4. Customers do not trust you.
This is quite important when it comes to business relations through electronic means. Do you think your customers? You know as well as to do business? Consider this.
a) To fulfill its promises? For example: Dates in shipments, technical support and warranties?
b) Are you recognized as an expert? If not write articles, do seminars, provide technical assistance in your area.
c) If you have web presence also has a physical address (physical addresses generate greater confidence)
d) Do you have a secure server?
e) Have a security policy and privacy?
f) Do they offer money-back guarantee if the service or product does not satisfy you?
5. Perception of poor quality.
When you go to buy the collection is essential. If a customer perceives that the product is below what might be. The important thing is to change that. Demonstrates the advantages and benefits under the eyes of your customer. Provide examples to “touch, hear or see what you sell.
6. Perception of little value.
It should be clear why they should buy, pay more for their product, how it is better than your competition. Details of the customer service, security, quality, etc..
7. Ask screams purchase.
Though it may seem a lie, on the Internet that is one of the most common mistakes. If you found the letter of 1 to 6, will serve for nothing if your website is not a clear call to purchase: Buy now! Etc.
Finally, not to say that if you follow these rules, will begin tomorrow to sell millions, but we are sure to help you significantly improve relations with customers and be closer to the road to success on the internet.
![[Post to Twitter]](http://www.unicycle4kids.org/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
Tweet This Post ![[Post to Digg]](http://www.unicycle4kids.org/wp-content/plugins/tweet-this/icons/tt-digg.png){kind=icon}
Digg This Post
Related Posts:
If you enjoyed this post, make sure you subscribe to my RSS feed!
