Feb 03 2011
The sites online are full of advertisements big and small. Yes small businesses are advertised too. So you can think of small business online advertising. There is a kind of misconception that to advertise online you need to pay hefty amounts. So much so that at times it is not recovered from the sales of even big businesses. It is difficult to break even for the big businesses, so small business online advertising is out of question was the dictum.
The scenario is however changing fast. You do get advertising firms on the net who charge much less for the space and you do get good sales with referrals from the net.
Firstly we need to define what is a small business? Small and big is a relative term. By small we mean that there is not much investment done in the business. So if the investment is less you need to invest less in advertising as well. A large business normally has a good capital investment. It can bear the brunt of the advertising, which a small business online advertising firm cannot bear. Not any more there are many good advertising companies on the net that charge minimal. There are companies that charge as commission on the sales that happen through the net. So, one need not make a hefty investment either.
The businesses that you do from home could be called as small businesses. If you design web sites you can get good clienteles online. That is something people will look up for online. If you have some artistic traits and you do business in it. Even that can be advertised online. Say you give coaching of something you can think of online marketing and advertising. Since the income from it is purely net income you can afford the online advertising fees. If you bake cakes, teach, design something then online advertising is the ideal option.
You can make a careful survey of people who offer space online for advertising. You can search various site via Google search. You can also look out for various advertisements to see the type in which they are advertised. It always helps if you have a web page. Many spaces are available online that offer free space for web page. The basic designing of a web page is easy too. There are help options available as well. If you check out various online advertisements, you get an idea as to how you need to advertise your product or services. You can save on the cost by designing your own advertisements.
The advertisements need to be noticed. They should have many clicks that increase the sales option. It has to be attractively made and flashy. It has to have lot of visibility with strategically placed advertisements. They can be done in java and flash script. Many companies charge much less. Some companies charge only on the sales that have taken place by the online advertisements. So the small business online advertising can definitely be done.