1. Interactive marketing will near $ 55 billion and represent 21 percent of all marketing dollars spent in 2014 as advertisers shift money away from traditional half to search marketing, display advertising, e-mail marketing, social media and mobile promotions, according to a recent study.
2. Given this, traditional ad agencies must include interactive marketing for mere survival. “We’ve hint-en before that agencies that can not transition from pushing messages out to nurturing customer connections are not long for this world. Agency readers, heed our warning. Services firms that lack data management, analytics, listening, social media execution , and strategy expertise will dry up, “the report warns
3. Search marketing continues to do well, in both adoption, today 80 percent of marketers use it, and money spent. “Search marketing accounts for 59 percent of the overall interactive walk. We project spend on paid listings, which includes paid inclusion, and search engine optimization (SEO) to grow at a CAGR of 15 percent, to $ 31 billion by 2014,” according to the report.
4. E-mail marketing continues to grow, with an 11 percent CAGR over the next five years, due to the “green” market campaigns to being in vogue and increased integration with social media sites.

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