Archive for the 'Advertising' Category

Aug 04 2009

Online Marketing Eat Traditional Media

social-marketingSocial media and mobile marketing are next big sectors for interactive advertising.

1. Interactive marketing will near $ 55 billion and represent 21 percent of all marketing dollars spent in 2014 as advertisers shift money away from traditional half to search marketing, display advertising, e-mail marketing, social media and mobile promotions, according to a recent study.
2. Given this, traditional ad agencies must include interactive marketing for mere survival. “We’ve hint-en before that agencies that can not transition from pushing messages out to nurturing customer connections are not long for this world. Agency readers, heed our warning. Services firms that lack data management, analytics, listening, social media execution , and strategy expertise will dry up, “the report warns
3. Search marketing continues to do well, in both adoption, today 80 percent of marketers use it, and money spent. “Search marketing accounts for 59 percent of the overall interactive walk. We project spend on paid listings, which includes paid inclusion, and search engine optimization (SEO) to grow at a CAGR of 15 percent, to $ 31 billion by 2014,” according to the report.
4. E-mail marketing continues to grow, with an 11 percent CAGR over the next five years, due to the “green” market campaigns to being in vogue and increased integration with social media sites.

   

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Aug 02 2009

SEO to Marketing Your Websites

Published by Forkids Team under Advertising,Marketing

search engine-marketingSome specific points on which it is appropriate to conduct SEO on our website:

1. Increased number of hits. Undoubtedly, a well-executed SEO strategy, will eventually attract greater numbers of visits to the site, this for the best positioning to have the pages of your site in search engines for specific terms. There will be a better relationship between you and the results of the search for the concepts of place.
2. Improved quality of visits. Since the site will be better (more content, more organized, etc.), Your pages will be displayed with better quality to the search terms of users, therefore, the visits will be of better quality.
3. ROI or return on investment. Now will be site visits of better quality, return on investment will be higher.
4. Website Content of higher quality. Having to go to optimize the content for the web search engines better understand our message on our site, will cause the same way that the content we are generating a higher quality, even for the use of the site by users.
5. Credibility. To show good positions on search engines for relevant searches, leaves out a good job on your site’s content, it builds trust in users.

   

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