Jul 11 2008
Small Business Tips
The prestigious marketing guru Al Ries writes that question more often than you do in your lectures and seminars is what is special rules for small businesses? Ries said that his answer is always the same: there are no rules.
To the guru’s 23 million small businesses will stay small. “It’s a psychological issue,” writes. If you think your business as a small business “and if you’re looking for ideas and concepts that help small businesses as you always keep a small and relatively unprofitable business
However, Al Ries article ends with 2-rules saying no and always had, whether for small businesses:
1. Think big. If you’re small and want to stay small, think small. If you’re small and want to be big, think big.
2. Follows the laws of marketing. If you’re a small business not going anywhere unless they follow the laws of marketing. If you’re a big company with huge resources, can often violate the laws and keep going.
True, most small businesses think small, we justify our shortcomings based precisely on our smallness. We do not envision our brands next to the large and therefore not even invest in them. The same applies to the appearance of offices, corporate stationery, with sales presentations. Needless to say, sitting a few hours to define a strategy. Would argue lack of resources, but perhaps even more complacent.
If we think small, we rejoice in small victories. One thing is to recognize that we are small and the other is content with small victories.
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