Forkids Business Guidelines

Let’s look at some tips related to marketing that will make our online store, a successful business:

1. Digital Certificates

Hispanic consumers still have a certain confidence to shop online, not only care about their transactions, but also for the use you can give your personal data.

As a way to build trust is by using a digital certificate that ensures that customer information will not be intercepted by third parties and is kept confidential. An example of these certificates is SSL certificates offered by VeriSign.

2. Clear company description

Similarly, to avoid suspicion that might arise in visitors to the store, we must make a clear description of our company, which include information such as address and phone.

It is unlikely that someone decides to buy from an online store that does not have clear information on it.

3. Privacy Policy

Another way to build customer confidence in the management of your data, you have a privacy policy, which should be easily located by the visitor, and which clearly specify how it will handled the information you provide in the event buy.

4. Return Policy

Another way to build trust is by offering the guarantee of returning the product if it arrives at its destination in poor condition, is defective, or has customer dissatisfaction.

5. Different payment

In our shop, we must offer as many payment methods, as there may be visitors interested in a product, but if not find a way to seek payment, they could decline in their purchasing decision.

Besides offering the possibility of paying by credit card (for which we can use payment gateways such as PayPal), we offer other payment alternatives, such as bank deposit, bank transfer, send money through any international agency such as Western Union, etc.

6. Customer Service

We must always provide good customer service, i.e., we must always respond quickly and politely all warranty claims that we can do.

And to this, previously we must provide that the client can easily communicate with us, either through some form, mail, phone, chat, etc…

7. Fill orders

Each time the customer makes a purchase, must comply exactly with the offering, on the agreed conditions, and respecting deadlines.

Failure to do this, the client does not just stop buying, but it is very likely that we get a very bad image as a business on the Internet.

8. A good presentation of the product

A good presentation of the product should include an attractive image (bear in mind that this is the only way that the customer has contact with the product), and a good description that highlights the main features or benefits of the product.

9. Full product information

We must also clearly specify all data related to the sale of the product, such as price (including tax and shipping costs), and the delivery terms (forms and deadlines).

10. Short Forms

The purchase forms long and complex that the client can complete their purchase decision to decline, so that the forms of purchase must be short, where only ask for data which are needed.

11. Promotion and advertising

By having our online store, we are able to count millions of potential customers, but if nobody knows our business, it is unlikely that someone will buy it.

As always that we must pay attention to the promotion and advertising, whether ads on other websites, using email marketing, looking for a good positioning in search engines.

12. Chance subscription

We must not squander the opportunity to allow our visitors and customers can subscribe to our store.

So then we can send you our newsletter with articles related to our products, news of new products, new promotions, etc.., Maintaining contacts with them, and loyalty.

13. Constant updating

As in a physical store, in a virtual store also need to constantly upgrade the products, either by improving existing or new drawing, but it is also advisable to always update our store design.

This will give us the image of an active company, which is constantly renewed, where other customers are buying, and where someone is always pending her.

14. Follow up

As in any business, in a virtual store is also important to monitor whether customers (so we know the way they interact on our site), products (so we know what are the best-selling, the do not have good reception), decisions about the design (so we know what changes have better results) to our advertising campaigns (so we know its effectiveness, etc.).

15. Versions in other languages

If our product can be sold in countries speaking different from ours, we must not miss the opportunity of being able to penetrate these markets, and otherwise ensure that a version of our shop in the language of those markets.

But once made the translation, we must not forget to update it every time we make a change in our store.

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