Feb 25 2009
5 Basis Points to Measure Online Advertising
There are five basic points to measure advertising on the Internet:
1.Visitor.
2.Visit.
3.Page views.
4.Ad seen.
5.Click.
1 . A visitor is someone who visits or going to a website. The value of a visitor increases for the advertiser when you get to gather information about him (name, age, zip code, frequency of visits, etc …).
2 . A visit is the act of a visitor requests pages from the same site for approximately 30 minutes. Thus, if while reviewing a site, the connection for 45 minutes, your next web page you requested it will be told, probably as another visit. The time limit of one visit becomes increasingly important when the content is close to real time. For example, I often visit the NASDAQ website, twice within one hour to check for updates on the market. Therefore, NASDAQ must have a time limit set to visit more National Geographic, for example. The notion of evidence against the views of repeat visits is related to the time limitations of access. When you visit a site, you are trying, therefore, is a trial visit. Each subsequent visit is a visit repeatedly. Different advertisers place different values on repeat visitors due to the assumption that people are burning with the banners. If a visitor does not act on a banner after four visits, and it will not ever. Continue Reading »
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