May
20
2008
‘I think I’ve finally found something I can do! “Joanne wrote,’ this company does not need me to do any sales. All I have to do is advertise a phone number and your staff handled my sales. Finally I think I have a chance! ”
Ah, that of ‘no sale’ has a wide appeal because of the intense dislike or fear that many of us have about selling something to someone.
But selling a product or service is not the only thing you are selling online. Whenever you’re selling something …
1. Your personality.
It is well known that it is more likely that a visitor buy a product if they like. The Internet is a vast, cold, in fact you do not you find your visitors face to face and there’s no way they assess your personality than your website or reading email. Continue Reading »
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May
11
2008
The proper administration of an email marketing campaign can be a simple task if we take into account certain patterns.
1. Make your list at every opportunity: Take advantage of every opportunity to get emails from people interested in your offers or news. If you have a local, includes a form to obtain customer data. If events or conferences allow exchanged cards. Not to mention if you have a website (who does not have one?) Can use the automatically generated code from our control panel to incorporate mails automatically.
2. Avoid excessive capitalization or punctuation: Do not use ALL CAPS in the mail or excessive signs of admiration. Apart from that I personally find it very despoilment, if you do could be classified by automatic spam filters.
3. I included a text version and HTML: Although most of the recipients can view HTML emails, but include a text-only version about 5% of your list can not read your postings.
4. Familiarity fosters openness: The “From” field is the name of your company or employee, and once you choose to complete, try to maintain. During the time where it receives the mails decides whether or not to open your mail, a critical factor is whether the “From” field will be familiar. Continue Reading »
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